What is BYN all about?
The Butte Youth Now Coalition (BYN) was initiated in response to the history of a county that has been a victim of underage and high risk drinking. The community’s response to alcohol related issues has taken an economic drain on city and county resources. Over the past three years Butte County Department of Behavioral Health has surveyed youth county wide. The results are in: young people are growing up in an environment filled with messages promoting alcohol use, that maintains social norms condoning underage drinking, and one that provides youth with relatively easy access to alcohol. Youth in Butte County have been mobilized to respond to the survey results through Friday Night Live and Club Live chapters across the county. They have sought to change the environments that foster pro-use messages and make alcohol easily accessible. Community leaders have also responded by recommending policy and ongoing community change efforts. Butte Youth Now was formed to help organize and support the efforts of the youth and community leader mobilization.
The coalition seeks out proven prevention techniques to address the alcohol problem, employing Environmental Prevention as its key strategy. Environmental Prevention is defined as changing the setting and messages that both directly or indirectly make alcohol easy, appealing, attractive, and socially acceptable. The coalition uses the following four areas to organize and targets its efforts: norms, media messages, policy and enforcement, access/availability.
List of Members and Agencies
- Butte County Office of Education
- Butte County Sheriff’s Office
- Chico Unified School District
- Chico Police Department
- Chico Fire Department
- Faith Community
- KPAY News Radio
- Channel 12/24 Action News
- Biggs Unified School District
- Gridley GUARDIANS Coalition
- Oroville Cares Coalition
- Dan Herbert
- Jodi Drysdale
- Laura Page
- Chico State CADEC
- Chico State Greek Life
- City of Chico
- Butte County Department of Behavioral Health
- Butte County Friday Night Live
- Butte County Club Live